The Vision
We won't rest until we measurably improve the extent to which our customers' customers are delighted with our self-service and security solutions; and we measurably improve the effectiveness and profitability of our customers' business.

"We Won't Rest"
Taken separately, they're three simple words. Joined together, however, they create one powerful message. "We won't rest" is Diebold's corporate position. More than that, it's a promise -- to every person and every business throughout the world.

A Part of Every Diebold Associate
We spoke at length with associates and customers in many countries around the world. It was through these interviews that "We won't rest" was determined to be Diebold's most-consistent and most-important corporate attribute. Our associates and customers agree: "Diebold associates never rest until the job is done. And done right!"

Guiding the Messaging
Every Diebold ad is carefully crafted to communicate that we are people-oriented, not product-oriented. That we are a partner, not a seller. We are communicating how well our products and services enhance people's lives and businesses. This reflects our commitment to solving each customer's individual needs. Above all, the ads convey our "We won't rest" vision, communicating our brand promise to all of our stakeholders.

This is Diebold's brand promise, answering the question, "Why Diebold?" This is the promise that we make to ourselves regarding the commitments we make to our customers. And it tells the customer what they can expect having Diebold as a true business partner.